Your coffee can do more. We'll show you where.
Whether it's a raw material, recipe, or retail shelf – care4coffee Advisory consults where coffee quality meets business decisions.
With decades of experience in coffee and FMCG purchasing.
Two perspectives. One consultation.
Volker sees what's in the cup.
Jan sees what's happening on the shelf.
Together, we consult at the interface where coffee quality meets retail reality: From origin to shelf.
Volker Meyer-Lücke
Are you asking yourself if your blend is economically optimized? If your green coffee contract secures the right quality at the right price? For over 30 years, Volker has been answering precisely these questions – for international trading houses, roasteries, and manufacturers. From green coffee trading to stock market strategies and sensory analysis, he knows every stage of the value chain. His tool: the cup profile. A systematic analysis that shows what a coffee truly is, what it should cost, and where potential lies.
Jan Wapelhorst
Do you want your coffee to make it onto the shelves and stay there? Or develop your existing coffee brand further? Jan spent 16 years on the other side of the table and was responsible for assortments, conditions, and listing decisions at three of the largest players in German food retail. At CARE4COFFEE, he brings the perspective that most coffee suppliers lack: that of food retail. He knows how listing decisions are made, how private label assortments are built, and what a buyer needs to see before saying yes.
Show us your coffee. We'll show you what's possible.
Selection, purchasing and contract design – optimized for quality and cost-effectiveness. We guide you from market analysis to hedging and contract finalization. So that you don't realize something is wrong only on the First Notice Day.
Systematic sensory and economic evaluation of your coffee: What's in it, what does it cost, where is the potential? From this, we develop blends that are sensorially convincing and economically viable – or optimize existing recipes without losing their character.
Sensory testing, plausibility checks, and contract comparison. We ensure that what was ordered is what arrives – and help set up internal QA processes to be supportive rather than obstructive.
Listing preparation, condition models, private label strategy and negotiation support. For roasters and manufacturers who want to enter or grow in food retail – with the perspective of someone who sat on the other side of the table for years.
Global green coffee trends, local market opportunities, competitive analysis, and pricing architecture. The strategic basis for decisions that are not based on gut feeling, but on data and market experience.
Building credible sustainability concepts – no greenwashing, but substance. From transparency to impact, with a diverse network along the entire chain, from cultivation to the shelf.
Internationally positioned: We advise in the DACH region and beyond – with market access and a network throughout Europe.
Our clients range from small to large roasters, trading companies, FMCG manufacturers, and startups. Whether you want to optimize your green coffee purchasing, develop a private label, or enter the German market for the first time: We work where coffee expertise meets business decisions.
You have coffee and a lot of questions. We have decades of answers.
20 minutes in conversation with us for absolute clarity on whether and how we can help.
jan@care4coffee.de | volker@care4coffee.de
